The challenge
Service lines overlapped in naming, pricing was opaque, and prospects could not tell whether CMBTS was software, consulting, or both.
CMBTS
A business platform presence that explains complex services in operator-friendly language.
- Next.js
- TypeScript
- Tailwind CSS
- API Integration
About the project
CMBTS offers operational tooling for growing businesses. We rebuilt their marketing site to clarify who the product is for, what problems it removes, and how onboarding works — so demos start warmer.
How we solved it
- Separated product modules from professional services with distinct entry points.
- Added role-based landing paths for operations, finance, and leadership stakeholders.
- Documented onboarding milestones so buyers know what the first 30 days look like.