The challenge
Wholesale inquiries lived in email threads, and retail customers could not tell which roast fit their brew method without calling the team.
Herencia Coffee
A heritage coffee brand site that sells origin stories as clearly as it sells bags.
- Next.js
- TypeScript
- Tailwind CSS
- API Integration
About the project
Herencia Coffee needed a digital home for small-batch roasts that honored family farming roots while making subscription and wholesale paths obvious. We paired warm brand visuals with a lean ecommerce stack.
How we solved it
- Built roast finder content that maps flavor notes to brew styles in plain language.
- Separated retail shop, subscriptions, and wholesale inquiry into clear primary paths.
- Showcased origin photography and farmer stories without slowing catalog browsing.