The challenge
The previous theme treated every SKU the same, so bestsellers drowned in noise and mobile conversion lagged desktop by a wide margin.
Whiteway
A beauty ecommerce experience that makes product discovery feel editorial, not crowded.
- Next.js
- TypeScript
- Tailwind CSS
- API Integration
About the project
Whiteway wanted a storefront that matched the quality of their formulas — calm typography, rich product photography, and a checkout path that never feels rushed. We rebuilt the shop around collections and rituals instead of endless grids.
How we solved it
- Designed collection pages around routines and skin concerns rather than raw category dumps.
- Elevated PDP storytelling with ingredients, proof, and reviews above the fold.
- Streamlined cart and checkout for thumb-first mobile shoppers without sacrificing brand polish.