The challenge
Category pages overloaded filters, product copy lacked hierarchy, and returning customers had no fast path back to favorites.
Zurichs
A refined retail brand site built for discovery, trust, and repeat purchase.
- Next.js
- TypeScript
- Tailwind CSS
- API Integration
About the project
Zurichs needed an ecommerce presence that felt premium without friction — clean navigation, confident product stories, and a cart experience that stays out of the way. We focused on clarity and craft over gimmicks.
How we solved it
- Simplified navigation around a few high-intent collections with editorial merchandising.
- Rewrote PDPs around benefits, materials, and care instead of dense spec dumps.
- Added account-friendly shortcuts for reorder and saved items without a heavy portal.